Pure Surgery, Current Ventureprise Launch Participant, Featured in Hypepotamus
Medical tourism continues to rise in the United States. In 2019 alone, nearly 2 million Americans have traveled abroad to receive a surgical procedure. The market is estimated to be close to $90 billion as out-of-pocket healthcare costs continue to rise domestically. Joel Suckow worked in the elective surgery space at Johnson and Johnson for over a decade. During his tenure, he saw that surgeons often downplayed the cost of these surgeries — and even when they were more transparent, patients would find themselves burdened with the entire cost, and no other options.